Get the messages that matter — to the donors who care.
The problem is that your direct response fundraising is kinda boring.
I teach development teams how to raise more by igniting their creativity through storytelling.
The more people care about your work, the better work you can do.
Some things that might help you
Hi. I’m John Lepp.
Am I the Ted Lasso of fundraising? Unclear.
Do I believe in checking boxes? Absolutely not.
I’m a writer, and speaker and have been putting creativity into direct response fundraising for the last 25 years. I’m also a partner at "Agents of Good”.
And I believe being creative means getting messy. It means being playful. It means, occasionally, breaking shit. And it’s all going to be alright. I promise.
My goal is to create a space for failure and discomfort so you can discover a better version of your creativity.
And, of course, raise more for your organization.
Creative Deviations
By John Lepp
What’s Creative Deviations about? It’s about you and your creativity. It’s all about thinking up sharp and surprising donor communications that do a much better job of raising money and retaining supporters. And it’s simply dripping with fundamentals, secrets, tips and ideas!
Some nice things people have said.
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"If you want to raise your fundraising communications to the next level, this should be your next read"
Sarah Lundberg, CFRE, The Better Fundraising Co.
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"An enchanting read loaded with examples. I predict you'll be returning over and over."
Pamela Grow, Basics & More Fundraising
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“This book is revolutionary. It’s a once in a generation book that will rewire your brain.”
Tom Ahern, Ahern Communications